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How Message Delivery Time Works

Learn about delivery time from hitting send in a project to when it reaches a voter for texts, text surveys, and IVRs.

Kate Guest avatar
Written by Kate Guest
Updated over a week ago

Context

If you're planning on sending out a large amount of call or text surveys through Numinar, it's important that they are sent at the right time. If you send surveys to voters late at night, they won't be happy about it (and it might even be illegal in your state). To avoid delivering your outreach too late, we've put together this article to explain how long it takes for your messages to be delivered, and how you can factor that into your outreach.

Message Delivery Texts and Text Surveys

Numinar does not send out all surveys the instant you click 'Send.' Due to Federal Regulations, we can only send 1 text segment per second per outbound phone number. A text segment is a group of 150 characters, so if a Survey’s first question is greater than 150 characters then you will have 2 or more segments per Survey. Surveys waiting to be sent are queued and then sent in order. Purchasing additional phone numbers can help

Message Delivery for IVRs (Call Surveys)

Similarly, Numinar does not send out all IVRs the instant you click 'Send.' Numinar can only place 1 call per second (note: this does not depend on the number of outbound phone numbers). For an additional charge, Numinar can increase the call rate up to to 5 calls per second. Surveys waiting to be sent are queued and sent in order.

Here's an example:

You have a list of 10,000 voters you want to send a Text Survey to. The first question of the Survey is less than 150 characters long.

You have 5 survey phone numbers in your account (you can see how many you have in the 'Settings' page). You can send 5 surveys per second, 1 survey for each number.

This means it would take you 10,000 surveys/5 surveys per second = 2,000 seconds to send all the surveys.

📨So, it would take 33 minutes from when you start clicking 'Send' on the first voter in the list to when the last voter in the list receives their survey.

The 1st voter in the list will receive their survey immediately, the 1,000th voter might receive their survey a few minutes after you've clicked 'Send' for them, and the last voter will receive it even longer after you've clicked 'Send.'

If you only had one phone number on your account, it would take 10,000 seconds (or nearly three hours) to deliver all surveys.

If you started sending surveys at 7pm, they wouldn't be delivered until after 10pm, and you'd likely be upsetting the people you tried to contact so late. Even though it's not intentional, late calls and texts could still get your campaign into some trouble.

Note, if you were sending a text survey and the texts took up 2 segments, that would double the amount of time to deliver all your messages.

To ensure that your messages are not delivered too late, here is a list of helpful tips:

  1. Do the math

    1. Make sure you have enough survey phone numbers in your account for the outreach you're planning on doing. If you don't, ask for more numbers to be added. Numinar has a limit of 5 toll-free numbers per campaign, except for very large surveys.

  2. Split your survey up over several days

    1. If you want to send 50,000 surveys, it could be a good idea to send 10,000 a day over 5 days, to ensure you don't send surveys too late.

  3. Tell Numinar when you're planning on doing large amounts of outreach

    1. We don't need to be over-involved with your campaign, but we want to make sure your message gets out to voters correctly.

    2. Telling your Numinar deployment strategist when to expect outreach can help us monitor your surveys and make sure all is going smoothly.

Outreach Timetable (Text or Text Surveys)

If you want to deliver all your Text or Text Surveys by 8pm local time, you should expect the delivery times shown below; you should start sending at the time in your applicable cell below:

Number of outbound phone numbers

5,000 Texts or Text-Surveys
(assumes 1 segment)

25,000 Texts or Text-Surveys
(assumes 1 segment)

75,000 Texts or Text-Surveys
(assumes 1 segment)

1 Number

1.5hrs, 6pm

Not Recommended

Not Recommended

3 Numbers

30 minutes, 7pm

2.5hrs, 5pm

Not Recommended

5 Numbers

20 minutes, 7:30pm

1.5hrs, 6pm

4.5 hrs, Think about splitting this text between two days.

Note: This is for all calls and 1-segment texts, for more text segments, you can multiply the delivery time estimation by the number of segments.


Outreach Timetable (IVR or Call Surveys)

If you want to deliver all your IVRs or Call Surveys by 8pm local time, you should expect the delivery times shown below; you should start sending at the time in your applicable cell below:

Call per second

5,000 ivrs

25,000 ivrs

100,000 ivrs

1

1.4 hours, 6:30pm

Not recommended

Not recommended

5

17 minutes, 7:30pm

1.4 hrs, 6:30pm

Recommend spacing over several days

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