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Data Dictionary
Data Dictionary
Kate Guest avatar
Written by Kate Guest
Updated over a week ago

Check out the tables below for more information on list filters available to your account! Numinar has 8 different categories of data:

💡Numinar works off RNC and Data Trust data.


DEMOGRAPHIC

Filter

Description

Age

Age ranges of voters

Gender

Male, female, other/unknown

Ethnicity

Asian, Black, Hispanic, Other, White

Religion

Modeled religion

Language

Modeled language


GEOGRAPHY

Filter

Description

Congressional District

Assigned US Congressional District

County

County in which voter is

registered

Precinct Name

Jurisdiction Assigned Precinct Name
*recommend this filter over number

Precinct Number

Jurisdiction Assigned Precinct Number

State House District

Assigned state-level house district

State Senate District

Assigned state-level senate district

Town

Assigned town code

City

Voter registration address city

Ward

Assigned ward

DMA Name

Designated marketing area

School Board

School board
*one or the other will be populated, recommend layering with city or other local filters

School Board District

School board district
*one or the other will be populated, recommend layering with city or other local filters

City Council

City council district
*recommend layering with city or other local filters

Zip Code

Assigned zip code for a voter

Neighborhood ID

A filter to cluster households to make building canvassing projects easier for RNC data accounts


POLITICAL

Filter

Description

Modeled Party

RNC Modeled data of a voter's political disposition (Strong GOP, Lean GOP, Swing, Lean Democrat, Strong Democrat)

Reported Party

Official party registration (in states that have it)

Party Rollup

Displays reported party if available, otherwise uses modeled party derived from CalcParty (which is largely based on observed party)


CONTACT

Filter

Description

Has Cell Phone

Indicates if voter has a cell phone

Cell Phone Reliability

Likelihood the cell phone actually belongs to that particular voter

*recommend 7, 8, 9 and/or a, b, c, indicating highest reliability rate

Has Land Line

Indicates if voter has a land line phone

Landline Reliability

Likelihood the land line phone actually belongs to that particular voter

*recommend 7, 8, 9 and/or a, b, c, indicating highest reliability rate

Last Contact (Text, Call, Canvass, IVR Call Survey, Text Survey)

Date range for when a voter was last contacted by a particular outreach form

Last Outcome - Canvass

Canvassing dispositions from either marking a voter available or unavailable


TURNOUT

Filter

Description

Vote History by Year

Aggregate view of voter history, but allows you to select particular elections with "or" logic

General Election Year

Vote history for a particular general election year

Primary Election Year

Vote history for a particular primary election year

Presidential Primary

Some states will have this data, others will have it in the primary election year

Voting Frequency General

Count of how many of the last 4 onyear General Elections a voter voted in

Voting Frequency Primary

Count of how many of the last 4 onyear Primary Elections a voter voted in

Registration Date

Voter registration date


TAGS

Filter

Description

Do Not Call

Numinar automatically updates this tag for you based on voter responses

Do Not Text

Numinar automatically updates this tag for you based on voter responses

AB/EV Status

Absentee Requested: Ballot is requested, but not mailed or returned.

Absentee Mailed: Ballot is mailed but not returned

Absentee Returned: Ballot is returned to SOS office. The voter has voted in the election.

Early Voted: They’ve voted early, usually in person

AB/EV Ballot Request Date

The date a voter requested a ballot, in MM/DD form.

AB/EV Ballot Mailed Date

The date a voter was mailed a ballot, in MM/DD form.

(Additional Tags)

Any additional tag you create (from a survey or data upload) is accessible and actionable in lists


MODELS

Filter

Description

Likelihood to Vote Republican

Generic model for voters based on a scale of 0 - 100% likelihood to vote Republican in a general election

Likelihood to Vote

Generic model for voters based on a scale of 0 - 100% likelihood to turnout to vote in a general election

Random Sample

Model to randomize voters

*Used primarily for self-service polling

(Additional Models)

Numinar can host models from our data providers. Numinar also can run candidate preference models and top issue models.


CONSUMER DATA

Check out the document below for more information on consumer RNC data. If you have questions about Data Trust Consumer Data email support@numinar.com.


💬Frequently Asked Questions

Does Numinar provide the data in my account?

Your Numinar account will come loaded with voter data! Numinar sources data from the RNC / Data Trust and is not a data provider.

RNC Data Dictionary

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