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How to create a relational text or survey

Relational texts and surveys are built the same way as regular ones, with one difference.

Written by Lindsay Farrow

After you build your relational list, the next step is creating the text your volunteers will send. You can also add a survey.

It's the same as a regular text or survey, with one difference

Relational texts and surveys are built exactly like regular ones:

The difference: you don't need opt-out language or a campaign identifier. Relational texts aren't sent as campaign texts. Each volunteer sends them from their own phone, through their own messaging app, to people they know. You can leave off lines like "Paid for by..." or "Reply STOP to opt out."


Tips for writing a relational text

  • Write it like a friend would. The message comes from the volunteer, so keep it personal and casual.

  • Keep it short. One or two sentences and a clear ask, like "Can I count on you to vote on November 3?"

  • Use the voter's first name. It makes the message feel personal.


Next step

Once your text is ready, build your relational texting project. See How to create a relational texting project.

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